Most home service businesses never reach the coveted $10M/year milestone. Why? Because their sales teams lack the training to consistently close deals and maximize revenue. Let’s be real—most owners don’t prioritize sales training. It’s not why you started your business, and frankly, your day is already jam-packed.

But here’s the thing: if you want to scale your business and dominate your market, consistent sales training isn’t just an option—it’s a necessity. And I’m going to show you how to make it work, no matter how busy you are.

Why Daily Sales Training is Non-Negotiable

You’re juggling everything—customers, operations, and a dozen other responsibilities. It’s easy to push sales training to the bottom of the list. But skipping it is costing you more than you realize.

Here’s what happens without consistent training:

• Your closing rates stay low, and your sales team leaves money on the table.
• Your team struggles to hit quotas, leading to burnout and turnover.
• Customers shop around, giving your competitors the upper hand.
• Your brand suffers, with fewer referrals and more negative reviews.

Sales skills are like muscles—they weaken without constant use. Training your team daily keeps those skills sharp and ensures your business stays competitive. Think of your sales team as a high-performance engine. Would you drive a race car without regular tune-ups? Of course not.

The Power of Role-Playing Scenarios

Here’s the cold, hard truth: most sales teams only practice on live customers. That’s a rookie mistake. Practicing with real prospects is like sparring with a professional fighter on your first day in the ring. You’ll lose the deal—and worse, it’ll cost you time, money, and credibility.

The solution? Role-playing.

When your sales team rehearses objections, closing scenarios, and customer interactions, they’re building confidence and precision. This isn’t just theory—it’s proven. According to the Sales Training Research Group, teams that regularly role-play experience a 20% increase in closing rates.

Here’s how we helped a client scale from $2M/month to $7M/month:

1. Daily Zoom Role-Playing: Every sales rep joined a morning Zoom call for a brief 8-10 minute training, followed by 20 minutes of role-playing in breakout rooms.
2. Focused Scenarios: We addressed the most common objections and closing techniques specific to their industry.
3. Teamwide Commitment: Even the CEO participated, setting the standard for accountability.

The result? Their team smashed previous revenue records in the first 30 days.

Lead From the Front

Let’s talk about leadership. If you’re not training, role-playing, and improving your skills, why would your team? Leadership starts with setting the example.

Imagine asking your team to eat kale while you’re munching on donuts. It doesn’t work. Great leaders roll up their sleeves and get in the trenches with their team. Your participation demonstrates that training isn’t optional—it’s part of your culture.

Think about legendary sports coaches like Phil Jackson. Did he coach from a skybox, detached from the action? No. He was on the court, engaged, and leading his team to greatness. If you want your sales team to perform like champions, you need to lead like one.

Action Plan for Home Services Business Owners

Here’s how to implement this in your business today:

1. Commit to Daily Training: Start with just 30 minutes a day. Short, consistent sessions make all the difference.
2. Implement Role-Playing: Focus on handling objections and practicing closing scenarios. Make it fun and engaging to keep your team motivated. Pro tip - Get a deck of Cashcards: Flashcards for Closers
3. Lead by Example: Join the training sessions. Your involvement will set the tone for your team.
4. Use Technology: Tools like Zoom and CRM systems can streamline your training efforts and track progress.

Ready to Scale to $10M? Let’s Talk

You’re either building a high-performance sales team or watching your competitors steal your market share. Training isn’t just something you should do—it’s something you must do if you want to grow your business.

I’ve helped businesses just like yours go from stagnant to scaling, and I can help you too. Click the link below to learn more about my programs, including The Sales Academy and our customized training plans for home services teams.

Don’t wait. Every day you skip training is a day your competitors are getting stronger. Let’s make your sales team the best in the business and scale your company to $10M and beyond.